a sub-brand for the sustainable denim brand kings of indigo.
Born in the intersection BETWEEN rave culture and garment aftercare.
BRAND BOOK
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Denim-led fashion brand KAWA tackles sustainability from the consumer end by raising awareness around garment aftercare, in particular consumers' negligent approach to washing. Rethinking the way we talk about sustainability and responsibility in an increasingly green-washed industry.
Visually inspired by the revival of the American and Japanese rave scenes, KAWA encourages spinning more records and fewer washing machines.
LOOKBOOK
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3D TRANSLATION
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CONCEPT/BRAND IDENTITY/ART DIRECTION TOGETHER WITH VALENTINA BADRI
GARMENT DESIGN & 3D RENDERING: LIEKE WOLVETANG & JEANNE VAN DER SANDE
PHOTOGRAPHY BY SOPHIA BECKMANN
MODELS: rhandy van duin, saliba somi hanikeh & marvin stanley
BRIEF BY KINGS OF INDIGO
IN COLLABORATION WITH AMSTERDAM FASHION INSTITUTE
